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Hans G. Gemünden
Innovationsmarketing
Interaktionsbeziehungen zwischen Hersteller und Verwender innovativer Investitionsgüter
[Innovationsmarketing. Interaktionsbeziehungen zwischen Hersteller und Verwender innovativer Investitionsgüter]
1981. XXXI, 489 pages. unrevised ebook edition 2025. Published in German.
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