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Martin John

Lauterkeitsrechtliche Grenzen kommunikativer Sponsoringmaßnahmen im Sport

[The Boundaries of Fair Competition in Sports Sponsorship Communication Measures.]
2013. XX, 382 pages. unrevised ebook edition 2025.
Geistiges Eigentum und Wettbewerbsrecht (GEuWR) 76
DOI 10.1628/978-3-16-167251-4
Published in German.
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Summary
Due to its communicative impact, advertising by sponsors is especially subject to the standards of the law against unfair competition. Martin John studies the boundaries of fair competition in sponsorship communication measures in sports by focusing on the European law standards in the Unfair Commercial Practices Directive.

Geistiges Eigentum und Wettbewerbsrecht (GEuWR)