Die Person als Kapital?

The commercialisation of individuals' images and voices is as old as mass media itself. However, AI allows puppeteers to use a person's image and voice autonomously of the person's actions. Therefore, it is necessary to reopen the debate on its legal framework: Can individuals transfer a right in rem on their own image or voice? They cannot: the autonomy of the individual cannot be realised by giving it away for an autonomous use by others. Individuals can only commit themselves by revocable consent via contract.