Kolja Kaden
Der personalisiert angebahnte (unerwünschte) Vertrag
Zivilrechtliche Grenzen von Data Driven Exploitative Advertising
[The Personalized (Unwanted) Contract. Civil Law Limits of Data-Driven Exploitative Advertising.]
2026. 416 pages. forthcoming in
May 2026
DOI
10.1628/978-3-16-200358-4 Price for libraries
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Summary
Kolja Kaden examines the extent to which behaviour-based influence through personalized marketing in the digital space can infringe on freedom of contract. He shows how civil law can respond effectively to manipulative marketing practices using existing instruments.