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Nikolaus Melwitz

Der Schutz von Sportgroßveranstaltungen gegen Ambush Marketing

Gewerblicher Rechtsschutz nach deutschem Recht
[The Protection of Major Sporting Events from Ambush Marketing. Protection of Industrial Property in German Law.]
2008. XV, 247 pages.
Published in German.
including VAT
  • sewn paper
  • available
  • 978-3-16-149569-4
Summary
By means of »ambush marketing« companies take advantage of the attention a sporting event receives and of the reputation of the event as well. Nikolaus Melwitz does a detailed study of whether or not these advertising methods should be banned, especially considering trademark law and competition law.

Geistiges Eigentum und Wettbewerbsrecht (GEuWR)