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Daniel Gerbaulet

Der Unternehmer als Reputator

[The Entrepreneur as Reputator.]
2016. XII, 194 pages.
DOI 10.1628/978-3-16-154957-1
Published in German.
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Summary
Building and nurturing a good reputation that has been gained through honourable entrepreneurial activity before reinforcing it via active management and marketing is what determines and characterises the »reputator« entrepreneur. Daniel Gerbaulet demonstrates that the existing theory of the entrepreneur is being amended, fundamentally expanded and taken into the 21st century by the contemporary dynamic entrepreneurial function of the newly-created reputator.

Ökonomische Studien (ÖkonSt)