Holger Essig
Die gattungsmäßige Verwendung von Marken
[The Generic Use of Trademarks]
2010. 366 pages. Unrevised ebook edition 2025. Digitize on Demand
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»Kleenex« or »Walkman«: Successful brands are often used in everyday language as a generic name for products of different manufacturers. Holger Essig studies the problems caused by the generic use of a brand name for the trademark owner and develops legal and economic solutions for defending the trademark.