Holger Essig
Die gattungsmäßige Verwendung von Marken
[The Generic Use of Trademarks]
2010. 366 pages. Unrevised ebook edition 2025. Digitize on Demand
Available within up to 8 weeks from order
Available within up to 8 weeks from order
Price for libraries
from €219.00
from €219.00
including VAT
For further information and orders, please contact our sales team.
Separate terms and conditions apply for subscriptions to the series. For further information, please also contact our sales department.
Summary
Authors/Editors
Reviews
Summary
»Kleenex« or »Walkman«: Successful brands are often used in everyday language as a generic name for products of different manufacturers. Holger Essig studies the problems caused by the generic use of a brand name for the trademark owner and develops legal and economic solutions for defending the trademark.