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Holger Essig

Die gattungsmäßige Verwendung von Marken

[The Generic Use of Trademarks]
2010. XVII, 349 pages. unrevised ebook edition 2025.
Geistiges Eigentum und Wettbewerbsrecht (GEuWR) 47
DOI 10.1628/978-3-16-167007-7
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Summary
»Kleenex« or »Walkman«: Successful brands are often used in everyday language as a generic name for products of different manufacturers. Holger Essig studies the problems caused by the generic use of a brand name for the trademark owner and develops legal and economic solutions for defending the trademark.

Geistiges Eigentum und Wettbewerbsrecht (GEuWR)