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Lennart von Scheel

Die Google-Markenbeschwerde

Funktionen und Rechtsschutz
[Google Trademark Complaint - Functions and Legal Protection.]
2017. XVIII, 208 pages.
Geistiges Eigentum und Wettbewerbsrecht (GEuWR) 125
DOI 10.1628/978-3-16-167786-1
Published in German.
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Summary
Keyword advertising, as offered by Google among others, has been extensively debated in recent years. Lennart v. Scheel addresses the legal evaluation of this important marketing tool by considering Google's Trademark Complaint, which allows trademark owners to block the use of a keyword. The focus hereby lies on the legal protection options available in case of an unlawful Google Trademark Complaint.

Geistiges Eigentum und Wettbewerbsrecht (GEuWR)