Marc Alexander Kretschmer
Die Verwertung von Persönlichkeitsrechten im Profisport
Eine rechtliche Analyse sogenannter Vermarktungsklauseln
[Marketing Personality Rights in Professional Sport. A Legal Analysis of So-called Promotion Clauses.]
2016. XXII, 351 pages. unrevised ebook edition 2025. including VAT
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- 978-3-16-167341-2
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Available within up to 8 weeks from order
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The marketing of professional athletes' personality rights is virtually omnipresent. Less obvious however are the problems this entails when sportspeople are faced with model contracts which are increasingly set out in favor of clubs and associations. Marc Alexander Kretschmer takes a critical look at relevant questions raised and carefully weighs up the conflicting interests this situation presents.