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Steffen Reinhard

Gegenstand und Prüfungsmaßstab der markenrechtlichen Verwechslungsgefahr

[The Likelihood of Trademark Confusion, its Legal Subject Matter and Review Standards.]
2020. XXI, 290 pages.
Geistiges Eigentum und Wettbewerbsrecht (GEuWR) 150
DOI 10.1628/978-3-16-159173-0
Published in German.
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Summary
What factors signal that there is likely to be confusion over a trademark? And what separate, outside indicators can be taken into account to reduce or even exclude such a likelihood? Steffen Reinhard investigates the situation from German and European vantage points.

Geistiges Eigentum und Wettbewerbsrecht (GEuWR)