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Daniela Schork
Imitationsmarketing
Die irreführende Produktvermarktung nach Art. 6 Abs. 2 lit.a UGP-RL, § 5 Abs. 2 UWG
[Imitation Marketing. Misleading Product Marketing in Accordance with the Unfair Commercial Practices Directive and the Act Against Unfair Competition.]
2011. XXXIV, 388 pages. Published in German.
- eBook PDF
- available
- 978-3-16-163069-9
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Summary
Daniela Schork deals with the history, application and the prerequisites of misleading product marketing in accordance with Section 5 Paragraph 2 of the Act Against Unfair Competition. She analyzes its relationship to other criteria in the Act Against Unfair Competition as well as in trademark law and studies its impact on the practice of trademark rights.