Maria Elena Paulus
Markenfunktionen und referierende Benutzung
[The Functions of Trademarks and Referential Use.]
2014. 394 pages. Unrevised ebook edition 2025. including VAT
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Maria Elena Paulus analyzes whether the referential use of a trademark is forbidden under European trademark law. After analyzing among other things the basic economic principles of trademark law, the major ECJ judgments and the European Commission's proposals to modernize European trademark law, she makes her own reform proposal for the double identity provision.