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Jannis Müller-Rüster

Product Placement im Fernsehen

Die Legalisierung programmintegrierter Werbung im Lichte der deutschen und europäischen Kommunikationsgrundrechte
[Product Placement on Television. The New Legalization of Program-Integrated Advertising in Light of German and European Communication Rights.]
2010. XXI, 573 pages.
Jus Internationale et Europaeum (JusIntEu) 40
DOI 10.1628/978-3-16-151179-0
Published in German.
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Summary
Product placement - modern marketing or legal surreptitious advertising? Product placement has been allowed on German television since 1 April 2010. However, the regulations in the Inter-State Broadcasting Agreement have given rise to questions in regard to constitutional law. Jannis Müller-Rüster shows how mixing advertising and the television program jeopardizes the media's independence and can deceive the viewers.

Jus Internationale et Europaeum (JusIntEu)