Sponsoring und andere Verträge zur Förderung überindividueller Zwecke

Sponsorship as an essential element of funding cultural or social activities or sports does not fit in very well with the system of German contract law. Renate Schaub analyzes sponsorship contracts and other contracts which serve a purpose beyond the contract itself, develops rules to deal with such contracts and also considers the wider legal context of these transactions, for example in competition and intellectual property law. The sponsorship agreement is characterized as a legal transaction in which the person or association sponsored performs a service of communication and in return for this receives financing or other support.