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Marc Alexander Kretschmer

Die Verwertung von Persönlichkeitsrechten im Profisport

Eine rechtliche Analyse sogenannter Vermarktungsklauseln
[Marketing Personality Rights in Professional Sport. A Legal Analysis of So-called Promotion Clauses.]
2016. XXII, 351 pages.
Published in German.
  • sewn paper
  • available
  • 978-3-16-154007-3
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The marketing of professional athletes' personality rights is virtually omnipresent. Less obvious however are the problems this entails when sportspeople are faced with model contracts which are increasingly set out in favor of clubs and associations. Marc Alexander Kretschmer takes a critical look at relevant questions raised and carefully weighs up the conflicting interests this situation presents.

Geistiges Eigentum und Wettbewerbsrecht (GEuWR)