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Cover von: Product and Process R&D under Asymmetric Demands
Kung-Cheng Andy Wang, Wen-Jung Liang, Bo-Yi Lee, Yi-Jie Wang

Product and Process R&D under Asymmetric Demands

Rubrik: Articles
Jahrgang 175 (2019) / Heft 3, S. 537-557 (21)
Publiziert 10.09.2018
DOI 10.1628/jite-2018-0015
Veröffentlicht auf Englisch.
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Beschreibung
We develop a two-market model with asymmetric demands to examine the optimal product and process R&D under Bertrand and Cournot competition. We show that when the big market is sufficiently large and the cost parameter of product R&D is small or when the market is symmetric and the marginal disutility rate is high, the Cournot aggregate product R&D is greater than that under Bertrand competition. Next, when the big market is not sufficiently large and the cost parameter of product R&D is small, the Bertrand aggregate process R&D is greater than that under Cournot competition if the marginal disutility rate is low.